Site icon The Zach & Heather Harrison Team | Real Estate in New York

The New Yorker – Selling Millennials on the Suburbs

 

Platinum Drive Realty brings young couples from New York on tours of houses in Scarsdale and other Westchester towns.

Ablack Mercedes minivan stopped in front of the H&M on Eighty-sixth Street, near Lexington Avenue, on a recent Saturday morning. Three youngish married couples got in. Their destination: the mysterious and occasionally scary territory known as the suburbs of Westchester.

“This is our luxury tour,” Zach Harrison said, as the van merged onto the F.D.R. Drive and then sped over to the Hutchinson River Parkway. Harrison, an attorney who resembles Stephen Colbert, and his wife, Heather, a former TV news reporter who talks in rapid-fire bursts, co-founded Platinum Drive Realty. The company’s mission is to convince millennials that the suburbs have soul.

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